Building a personal brand should be a thoughtful process. A solid and stable brand requires consistency, systematic work and patience. It is not difficult, but it will take some time depending on what stage we are at the moment. If we start with PR and marketing, we can quickly lose credibility when the collision of the created image with reality comes. To become an expert in a given field, develop a business and be prepared for various scenarios, you must start with the foundations. The most important are two elements: Self-awareness - learning your own system of values, how to make decisions and interact with others. Uniqueness - learning your own strengths, what makes us different and unique in us.