"Fashion is passing away. Style remains "Coco Chanel 

Within a dozen or so years, between 1919 and 1930, only designers who were able to give fashion a new lifestyle of women managed to succeed. 
So why was Coco Chanel proclaimed the queen of fashion? Coco Chanel herself always wondered why she played such a revolutionary role in the fashion world. 
The first secret was related to the fact that the career of Coco Chanel began at a time when changes in lifestyle and women's fashion were expected. Before she started creating, she first chose things she wanted to withdraw from current fashion, especially what was not in her style. 
The second secret is Coco Chanel's intuition, thanks to which she was able to sense the upcoming changes. 
Her next secrets are her talent and strong personality. Thanks to them, she could give fashion changes a new shape, dominate fashion and impose her own imagination. In the 1920s, Coco Chanel was a fashion leader and launched a new type of woman. Thanks to her determination, precision and rational approach, the world has met a new style of a woman who likes luxury but dresses naturally and values ​​comfort. 

Based on the book 'Women who rocked the fashion world' Bertrand Meyer-Stabley